A working library for founders.

How to Set KPIs and Goals

Grow Your Business with KPIs

Check Your Progress

Measuring Impact

Management through OKRs

SMART Goals

Awesome Startup Credits (discounts!)

Ryan's Sequoia-Inspired Deck Format

Universal Pitch Deck

How to Pitch Your Startup

Position Your Product

Accelerator-In-A-Box Model Deck

Pitch Deck Templates (OpenVC)

Give Your Elevator Pitch

Master Your Elevator Pitch

Elevator Pitch

Complete Startup Science Toolkit

Resources on Entrepreneurship Broadly

Entrepreneur's Guide to Going B-Corp

Founder's Path

The Entrepreneur's Journey

Book: The Startup Owner's Manual

Book: Effectual Entrepreneurship

Bryan Hassin's TEDx on Entrepreneurship

Village Capital VIRAL Planning Framework

How to Launch (Again and Again)

Idea Bootcamp

Business Canvas

Business Canvas (cont.)

Business Plan Template (SCORE)

Startup Pricing 101

Value Proposition

Pricing

Sales Target

Guide to Creating a Sales Playbook

Steve Blank's Customer Development

Customer Deck Templates

Understand Your Customers

How to Talk to Users

Customer Discovery (Stanford)

LTV Calculation Spreadsheet

How to Improve Conversion Rates

Customer Segmentation

Customer Pains and Gains

Customer Discovery (Deck)

Customer Development (Deck)

Persona Building

Launching and Scaling (Ecademy)

Startup = Growth (Paul Graham)

Build Your Lean Canvas

How to Build Your Brand

Lean Startup

Method for User Metrics

Branding

Book: Crossing the Chasm

Understand Category Design

Create New Markets with Category Design

Growth for Startups (Market Fit)

Market Analysis Resources

Market Sizing and Segmentation

First Market

Market Size

Total Addressable Market

Founder's Guide to B2B Product Marketing

End-to-End Marketing

How to Market New Ideas (podcast)

Marketing Resources (Ecademy)

Retention Marketing

Digital Advertising

SEO

Email List Best Practices

Book: Blue Ocean Strategy

Getting Press for Your Startup

Marketing and Press

Defining Your Business

The Impact Gaps Canvas

Tools for Systems Thinkers

No-Code Cheat Sheet

Product Development Cycle Fundamentals

If Your Product Is Great, It Doesn't Need to Be Good

Building New Products / Product Strategy

Product Development

Persona Building

Product Testing

A/B Testing

Calculating the Full Cost of a Hardware Product

GHG Evaluation Tool (CRANE)

ULSAB Vehicle Cost Models

Techno-Economic Modeling Examples

Managing & Validating Third-Party Data Sharing

How to Make a Good Cost Model

Cost Calculations

LCA Article (with tools)

21 Ways to Blow Up Your Company

EQ for Entrepreneurs

How to Level Up as a Change Agent (podcast)

Strategic Leadership

All About Pivoting

Navigate Cofounder Relationships

Trello's Employee Manual (on Trello!)

How to Deal with Burnout

Company Maturity Self-Assessment

Bill Gross' 25 Lessons from 25 Years

How to Work Together

Building Culture

Team Building (Stanford)

How to Build a Culture of Rigorous Thinking (podcast)

Active Listening

Team Audit

What You Need to Know About Startup Boards

Advisory Board Meetings

Entrepreneurship and Mental Health

How to Get More Done

How to Prioritize Your Time

Emotional Intelligence

Prioritization Matrix

Agile Management

High Hit Rate Hiring

Build a Diverse Workforce

Practical Guide to Diversity & Inclusion in Startups

The People Leader's DEI Toolkit

Hiring and Firing

Typical Compensation Numbers (Brad Feld)

Elon Musk's Hiring Question

Strategy Roadmap

Stakeholder Mapping

Mentors and Supporters

Build Your Investor Pipeline

Investors/Accelerators for Underrepresented Founders

Raising Money

Helping Industry Navigate the Energy Transition

A Road Map to Navigate the Energy Transition

Untangling the Grid 101

Complete Guide to Startup–Corporate Partnerships

Winning Together: Corporate-Startup Collaborations

How to Build Partnerships (First Round Review)

The Sales and Partnerships Playbook

Corporate Partnership Proposal

Decision Making Unit

Planning and Piloting Partnerships

Activate's Simple Partnership Agreement (SiPA)

Founder Institute Advisor Agreements (FAST)

Financials

MIT Energy Venture Financial Template

Cap Table and VC Financing

Financial and Exit Modeling

P&L Sample Worksheet

Next Power Capital — Project Finance Workshop

Managing Cashflows

Understanding SAFEs and Priced Equity Rounds

How to Split Equity Among Co-Founders

Founders Equity

Carta Forms and Templates

The Why, When & How Much of Startup Fundraising

Directory of VC & Angel Investor Tools (VC Stack)

Book: Venture Deals (Feld & Mendelson)

Negotiating

Book: Getting to Yes

Legal Templates

Top 7 Legal Documents for Any Startup

Cooley Go Legal Documents & Resources

Clerky Handbook (most legal of starting up)

Legal Templates from U Penn

IP Filing Strategy Resources

Foreign Filing Resources

Licensing Resources

Insurance